What Is Branded Email?

Branded e-mail stationery is rapidly becoming the most effective and affordable way to build your brand and image utilizing your most common and pervasive business communication tool - e-mail.

Are you are still sending plain text emails? If so, you are making mediocre or poor impressions with every email you send. You wouldn't pass out typewritten business cards or go to a client meeting without clothes - why send "undressed", unprofessional email to your business contacts?

If you test our branded email stationery service you will immediately receive positive comments that show you the impact of making "best impressions" in your email. Our branded email stationery is formatted with a consistent, professional look that includes your company or product logo (i.e., your brand), your signature, and your marketing message. It is business stationery for email!

How Branded Email Stationery Helps Your Business

If you are a one-person home business or a large corporation, using branded email stationery in your business communications is one of the most effective and inexpensive marketing tools you can use. Just as printed stationery and business cards more effectively communicate and build your image and brand in the marketplace, so does branded email stationery.

Sending generic, colorless, impersonal, and haphazard looking emails doesn’t create the impression your business needs in order to grow and prosper. Branded email stationery, on the other hand, (if done correctly) leaves a strong, professional, dynamic impression with each and every email you send.

• Your logo is an invaluable tool that reinforces your brand and image. Show it!
• Your handwritten signature creates a strong, memorable, personal impression.
• Clean, consistent formatting conveys professionalism.
• Reinforce your marketing message by including it in every email.
• Include links that allow recipients to read web pages containing additional information, market solutions, and offers.

Our branded email stationery service is inexpensive and simple to use, in fact after a quick set up you don’t do anything different then you are doing now!

What To Look For In A Branded Email Solution

The last thing you need is to select a branded email stationery solution that displays broken images or gets caught in SPAM filters. That just puts you back in the position of making "bad" impressions, instead of "best" impressions. MOST branded email stationery looks great when you send to your self or inside your company, but does not deliver and display reliably to all other email programs.

Many vendors offer gawdy, "in-your face" branded email stationery formats that may be novel but are offensive or less than professional when received. Branded email should be formatted for maximum professional impact. It’s most effective when it is tasteful and in a generally accepted business format, and is personalized for the sender. It should include all of your company’s contact information with a link to your web site. It shouldn’t be “adsy” or too much like a web page. Remember, this is a business communication. Personal contact information and job title are essential. An added graphical signature makes your email more engaging, personal, and persuasive.

It’s important to make sure your branded email gets delivered, looks the same every time and for each employee in your company, and that it can be viewed no matter what email program the recipient uses. It should be possible for your recipients to file and archive your business communications and know that they will appear exactly the same in 10 years as they do today.

Some questions to ask about a proposed branded email solution:

• Is it simple to set up and use?
• Is it easy to make changes in the email format?
• Does it display correctly no matter what email program a recipient uses, including older AOL, older Netscape, and text email users?
• Does it get delivered, even after going through all commercial grade anti-spam filters?
• Does it display properly on a laptop on an airplane and a dialup computer that’s not connected to the Internet?
• Does it display properly in default Outlook 2003 settings that suppress web graphics?
• Will the graphical content of saved and archived messages change should you change branded email vendors?

With BrandMail you’ll answer YES to all of these questions.

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